So we can be held accountable to our purpose, we’re committed to an open books policy. Every six months we’ll publish a breakdown of our accounts, showing all the money we’ve received and how it’s been spent.
When we launched, we promised to open our books after six months of operating. Here they are: every pound that has come in, and where it went.
| Getting started to Mar 2026 | Latest 6 months Apr to Sep 2026 | Since we started to Sep 2026 | |
|---|---|---|---|
| Money in | |||
| £100,600 | £0 | £100,600 | |
| Pledged by 1,124 backers on Indiegogo in 2025. | |||
| £4,600 | £32,500 | £37,100 | |
| Orders and subscriptions from our shop, plus wholesale. | |||
| £26,800 | £0 | £26,800 | |
| Money one of our founders has lent the company. None of it has been paid back yet. | |||
| Money out | |||
| £31,300 | £33,000 | £64,300 | |
| Everything we have spent on toilet paper so far: making it, shipping it, warehousing, packing, couriers and card fees. It includes the boxes still in our warehouse and the deposit on our next order. | |||
| £8,300 | £0 | £8,300 | |
| What Indiegogo and its payment processor kept from the pledges. | |||
| £0 | £20,200 | £20,200 | |
| Split between two founders. This is before tax and includes National Insurance contributions. | |||
| £20,600 | £7,000 | £27,600 | |
| Getting started figure includes the crowdfunder film. | |||
| £18,200 | £4,500 | £22,600 | |
| Getting started figure includes £10,100 for the freelancers who built the brand before launch: branding, website design, copywriting and PR. The rest is product testing, insurance, software and accountancy. | |||
*Both founders are on a reduced salary, which will be brought up to between £50,000 and £60,000 a year each (pro rata), and back-paid, when the company is able to do so.
We’ve laid out these accounts to be as simple and clear as possible. All figures are before VAT and rounded to the nearest £100, so the first two columns can add up to £100 more or less than the third. We update this page every six months. Next update: end of April 2027.